Audi

The Brief

To mark thearrival of the Audi Q7 facelift, the objective wasn’t to create a loudspectacle — it was to build a space that reflected the evolution of a designicon. The experience needed to be minimal, elegant, and content-rich, curatedfor influencers, media, and brand loyalists alike.

The Idea

Hive DXreimagined the IFBE space into a clean, contemporary Audi environment — wherethe Q7 facelift could be experienced up close, with every design update givenspace to breathe. Two cars formed the centrepiece of the setup, introducedthrough a seamless Kabuki drop that added quiet drama without disrupting theflow.

To bringthe Q7’s capabilities to life, a digital wall was designed to showcase itstechnology, features, and versatility. We built multiple moments for contentcreation — from a stylised photo-op zone to lifestyle-focused vignettes —encouraging organic storytelling through influencer and media presence.

The Experience

Theatmosphere was calm, curated, and intentional. Guests moved through the spaceat their own rhythm, exploring the vehicles, interacting with the digital wall,and engaging with the design-first setup. The presence of top automotive andlifestyle influencers helped amplify the experience online, extending its reachwell beyond the venue.

The eventalso featured a minimalist, well-crafted Audi tote bag as a parting gift —reinforcing the brand’s aesthetic and attention to detail. Beyond just ashowcase, Hive DX also developed branded content for the facelift reveal,ensuring every touchpoint — physical and digital — aligned with Audi’sprecision-driven language.

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