H&M Home Mumbai Launch

The Brief

For the first-ever H&M Home store in Mumbai, the brand wanted a buzz-worthy launch that engaged customers and built excitement around the grand opening.

The Idea

Hive DX curated an immersive pre-launch experience, sparking anticipation with an Invitation Wall, interactive customer engagements, and a vibrant launch celebration inside the mall. The event transformed the shopping space into a dynamic experience hub, blending creativity, customization, and social sharing opportunities.

Impact

700+ invitations taken by excited shoppers.

300+ customers participated in the Customization Zone.

800+ visitors engaged with the Photo Opp, making it a social media hit over 8 days.