Lamborghini GIRO 2024

‍The Brief

An adrenaline-fueled journey celebrating the Lamborghini spirit, GIRO 2024 brought together elite Lamborghini owners for an unparalleled driving experience across three iconic cities.

The Idea

Hive DX meticulously designed an exhilarating drive experience, combining luxury, speed, and exclusivity. From seamless route management to premium brand setups at every stop, every detail embodied Lamborghini’s essence of power and prestige.

Impact

71 roaring Lamborghinis conquering the roads.

3 cities, 9 exclusive experiences tailored for thrill-seekers.

400+ km of pure driving exhilaration.

10 renowned artists amplifying the experience with their performances.

100+ media mentions, cementing GIRO 2024’s legendary status.

10M+ social media reach, igniting passion among auto enthusiasts worldwide.

‍